How to apply a facial serum: tips for an effective beauty routine.


Published on October 31, 2023, by Astrid

Reading time: 5 minutes

A true concentrate of active ingredients, facial serum has become an essential element of beauty routines. Functioning as a complement to moisturizing creams, the serum can boost the effectiveness of your usual care products, by taking targeted action on certain problems (dehydration, wrinkles or fine lines, anti-aging effect, etc.).

As with any facial treatment, the way you apply a serum can affect its effectiveness. In this article, we give you application tips to integrate into your routine, morning and evening. But first, let's make sure you have the keys to choosing the serum that's right for you.


Understanding your skin type

Regardless of your age, the serum's ultra-concentrated composition offers benefits not always obtained with other skincare products. To choose the right one, it is essential to understand your skin type and its specific needs. If in doubt, do not hesitate to consult our article which explains what are the different skin types.

Normal skins : With its regular and uniform skin texture, normal skin is naturally comfortable. Be sure to preserve this balance by choosing a gentle serum designed to maintain the natural balance of your skin, including, why not, hyaluronic acid, with strong hydrating power.

Dry skins : Rough to the touch, dry skin feels tight and can be prone to wrinkles, fine lines and irritation. Choose a nourishing and plumping serum to restore skin suppleness.

Oily skin : Rather thick, with possible imperfections, oily skin tends to produce excess sebum. Opt for a light, non-greasy serum to purify and regulate sebum production without clogging pores.

Combination skin: This is the most common skin type. The skin tends to be oily on the nose, forehead and chin, and oscillates between normal skin and dry skin on the rest of the face. Head for a mattifying serum to rebalance the unstable balance of your skin.

Thanks to its unique formulation, a serum is capable of responding to specific problems linked to the condition of your skin. You will not choose the same active ingredients depending on whether you are looking to reduce the visible effects of age (wrinkles, fine lines, etc.), a dehydration problem or to find brighter skin.

There are in fact as many serums as there are skin problems. Fortunately, some of them have a versatile action. This is the case of Serum by Beau Domaine, which has an immediate smoothing effect. Its active ingredients (GSM10®, ProGR3®, hyaluronic acids, etc.) allow it to reduce wrinkles and fine lines, restore radiance to the skin of the face, and fight against dehydration. Cherry on the cake ? It adapts to several skin types.

Understanding your skin type

Integrate a Facial Serum into your beauty routine

Once you have chosen your serum, you need to make sure you integrate it correctly into your beauty routine. The steps described below are for us the essential steps of a routine. If you follow a more complete ritual, do not hesitate to ask for advice on the optimal order of application of your products.

Cleaning : It is essential to cleanse your skin morning and evening to start your routine. Once cleared of its impurities, the skin is ready to receive the active ingredients contained in your treatments. Avoid soap, and adopt a gentle cleanser, as the Cleansing Emulsion by Le Domaine .

Toning : Although not strictly necessary, applying a toner or essence is recommended, especially if your water is hard, or your skin is sensitive. Tonics or essences help rebalance the pH of your skin.

Application of serum : The serum is applied to bare skin, morning and evening. After the different stages of cleansing, exfoliations, etc., but before creams, moisturizing masks and other richer products.

Hydration : Once the serum has been absorbed, seal in its benefits with a moisturizer suited to your skin type.

Protection : Prevent the appearance of fine lines and wrinkles by protecting your skin from the sun using a suitable sunscreen.

Remember: a facial serum acts as a complement to your moisturizer. It cannot in any way replace it.

Integrate a Facial Serum into your beauty routine

Application method

Did you know that the way you apply the serum can boost its effectiveness? Follow our advice for an almost professional application.

Place one drop in the palm of the palm and one drop on the fingertips, spread the product over both hands then apply the serum with the fingertips on the eye contour up to the temples. Using the flat of your hand, apply your treatment to the cheeks, forehead, chin, neck and décolleté.

Patting your skin with your fingertips, make upward movements towards the ears from the chin, the lips, then the eye area. Then, still tapping, from the forehead to the temples. Finish by lowering your fingers to your collarbones.

For a more complete and illustrated explanation, do not hesitate to consult our application guides.

Application method

Application frequency

It is recommended to apply a facial serum twice a day, in the morning and evening, for optimal results. The morning serum can be combined with moisturizer and sun protection, while the evening serum can be combined with a night cream for maximum skin repair.

Applying a serum is a key moment in a beauty routine. Rich in active ingredients, this skin care product boosts the effectiveness of your moisturizer. By targeting specific issues (wrinkles, fine lines, etc.), it completes your skincare ritual. But the effect of a serum is not always immediate, and as with any facial treatment, you need a certain consistency to see the full effects. This is why we advise you to make your beauty routine a moment of pleasure. A few facial massage techniques, as described above, are enough to transform the application of a serum or cream into a moment of well-being in the morning upon waking up and in the evening before bed.

Application frequency


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