A simple, efficient 3-step protocol designed for men's skin. Join our subscription program and save every month.

One cleanser, one serum, one cream. No complicated 10-step rituals but results that speak for themselves.

1. Cleanse with The Cleansing Emulsion

2. Plump with The Serum

3. Hydrate with The Cream, The Fluid Cream or The Rich Cream

Your routine, your rhythm made for men who value efficacy, longevity, and results without the complexity.

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As a cofounder of the brand, Brad Pitt was behind every stages of the products development.

The real test came when he started to use them: after a couple of days he became a convinced consumer.

He was totally won over by how easy and powerful it is to adopt as a daily routine.

Our proprietary science: 2 registered patents* developed by leading scientists.

ProGR3®

1. Longevity-boosting action: counteracts progerin toxicity, involved in 11 of 13 mechanism of aging.
   
   
2. Led by Professor Lévy, a renowned geneticist with 20+ years of research on skin aging process.

GSM10®

1. Antioxidant (neutralizes free radicals, reducing cell damage and aging), protection of collagen fibers, support microbiome balance
   

1. Developed by Professor Teissedre, stemming from years of research on grape-derived compounds, from Perrin family vineyards.

Our ingredients come from one of the most unique land in the world: The South of France region.

The material we use, one of the most iconic plant: the vine of Provence.

Our methods, organic, nature preserving extraction, that gives back to nature everything we take from it.